Real Estate Experience

When looking for a marketing company, you want one with a proven track record in real estate. Ideally, they should have at least 3-5 years of experience in the field. Look for successful campaigns where they’ve increased property inquiries and sales, aiming for a return on investment (ROI) of around 400% or more. This shows they know how to navigate the unique challenges of real estate marketing.

Comprehensive Services

You need a marketing company that offers a full suite of services—SEO, social media marketing, content creation, email marketing, and PPC. Companies that provide these end-to-end solutions typically deliver more cohesive and effective marketing strategies. A good benchmark here is a 50% increase in website traffic within the first six months.

Strong Portfolio and Case Studies

A solid portfolio with detailed case studies is essential. Look for examples where the marketing company has helped real estate clients achieve a 30-50% increase in property viewings and a 20-30% rise in closed sales within a year. This will give you a clear idea of their capabilities and the results they can deliver.

Reputation and Reviews

Client testimonials and reviews on platforms like Google My Business, Yelp, and LinkedIn are invaluable. Aim for a company with a rating of 4.5 stars or higher and plenty of positive reviews. This indicates a strong reputation and consistent delivery of results.

Local Market Knowledge

Understanding the local market is crucial. The marketing company should demonstrate familiarity with local real estate trends and have success stories in your area. You should expect them to have increased local web traffic by at least 40% and significantly improved local search rankings.

Advanced Technology and Tools

Make sure they use advanced marketing tools and software, like IDX listings, CRM platforms, Google Analytics, and Social Media Management tools. Companies leveraging these tools effectively should show at least a 30% improvement in campaign efficiency and a 25% reduction in lead acquisition costs.

High-Quality Content

Quality content is king, especially in real estate. Your marketing partner should produce professional photos, videos, and virtual tours. Companies that excel here can help your listings achieve a 50-100% increase in engagement rates thanks to enhanced visual content.

Communication and Reporting

Transparent communication and regular updates are non-negotiable. Your marketing company should provide bi-weekly or monthly performance reports, showing at least a 25% improvement in key metrics like traffic, leads, and conversion rates. This keeps you informed and helps you see the value being delivered.

Clear Budget and Pricing

A clear pricing structure is critical. You want a detailed breakdown of costs and flexible payment terms. Look for a marketing company that can reduce your cost-per-lead by at least 20% while staying within your budget, ensuring you get great value for your money.

Strategic Planning

A comprehensive marketing strategy tailored to your goals is essential. You should see a detailed plan outlining how they aim to achieve a 30% increase in lead generation and a 20% boost in conversion rates within the first year. This demonstrates their commitment to your success.

Social Media Presence

A proven track record in managing social media accounts is vital. The marketing company should show they can grow your social media followers by at least 100% within six months and maintain engagement rates above 5% on platforms like Facebook and Instagram.

Effective Lead Generation

Expertise in lead generation is a must. Look for a company with case studies showing a 30-50% increase in lead generation and a significant improvement in lead quality, resulting in a 20-30% higher conversion rate. This is where you’ll see real growth in your business.

SEO and Online Visibility

Experience in optimizing real estate websites for search engines is crucial. A marketing company should have a track record of helping clients achieve a 50% increase in organic search traffic and substantially improved search engine rankings within six months.

Excellent Customer Service

Responsive and supportive customer service makes all the difference. Your marketing company should offer dedicated account managers and respond to queries within 24 hours. High customer satisfaction ratings (above 90%) are a good indicator of their commitment to their clients.

Compliance and Ethics

Lastly, adherence to legal and ethical standards in marketing is non-negotiable. Ensure the marketing company is knowledgeable about real estate marketing regulations and maintains a 100% compliance rate. This guarantees all campaigns meet legal requirements and uphold ethical standards.

Evaluating a marketing company based on these expanded factors and benchmarks can help realtors choose a partner capable of delivering substantial and measurable results.